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UX Strategy · AI Product Design · Data Experience

Designing Products
People Trust, Adopt,
and Act On.

We help SaaS, AI, and data-driven companies transform complex technology into intuitive experiences that drive adoption, retention, and business growth.

Let's Connect → Explore Services ↓
+64%Average AI adoption lift
3×Faster decision cycles
58%Trial activation improvement
UX Audit & Optimization
AI Experience Design
Data Decision Systems
Trust Design
Human-AI Collaboration
Dashboard Architecture
Conversion Optimization
Fractional UX Leadership
Product Strategy
UX Audit & Optimization
AI Experience Design
Data Decision Systems
Trust Design
Human-AI Collaboration
Dashboard Architecture
Conversion Optimization
Fractional UX Leadership
Product Strategy
What we do

Three disciplines.
One strategic lens.

Every engagement connects UX decisions directly to business outcomes — not just better interfaces, but measurable results.

Service 01
UX Audit & Product Optimization

We uncover exactly where your product loses users and give you a prioritized, evidence-backed plan to fix it.

Drives conversion, activation & retention
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Service 02
AI Experience Design

We design AI copilots, assistants, and agent workflows that people trust, understand, and keep coming back to.

Increases AI adoption & user trust
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Service 03
Data & Decision Experience

We transform complex dashboards into decision-making tools that give leaders clarity instead of more noise.

Faster decisions & executive clarity
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How we work

A process built for
complex products.

Structured enough to deliver clarity. Flexible enough to meet you where you are. Five phases from discovery through delivery.

💬
01
Discovery
  • Stakeholder interviews
  • Product review
  • Goal alignment
🔎
02
Audit & Research
  • UX review
  • Workflow analysis
  • Data analysis
  • AI evaluation
🗺
03
Strategy
  • Opportunity mapping
  • Prioritization
  • Recommendations
✏️
04
Design & Validation
  • Prototypes
  • Usability testing
  • Iteration loops
🚀
05
Delivery
  • Action plan
  • Roadmap
  • Team handoff
Measurable Impact

Outcomes that move
the metrics that matter.

UX Audit · B2B SaaS
Fixing a leaky onboarding that was killing activation
22→58%activation

Trial-to-activation rate over 8 weeks after redesigning the first-run experience.

✓Improved onboarding completion rate
✓Reduced friction in activation flow
✓Increased feature adoption in week 1
Before22% activation
→
After58% activation
AI Experience · Series A
Redesigning an AI copilot nobody trusted or used
+64%AI retention

30-day AI feature retention after introducing trust design patterns and an explainability framework.

✓Higher AI feature engagement
✓Increased trust in AI-generated outputs
✓Reduced AI-related support requests by 38%
BeforeLow trust, drop-off
→
After+64% retention
Data Experience · Enterprise
Turning a dashboard graveyard into a decision hub
3×faster decisions

Weekly leadership decision cycles after consolidating 40+ dashboards into a role-based hub.

✓Faster decision-making from dashboards
✓Better visibility into business metrics
✓Improved operational efficiency
Before40+ unused dashboards
→
After3× faster cycles
Strategic Toolkit

Tools chosen for
outcomes, not familiarity.

Every tool was selected because it accelerates a specific phase — from research through delivery.

UX & Research
Understanding behaviour before designing solutions
Figma
Primary design and prototyping — concept through handoff
FigJam
Collaborative workshops, journey maps, alignment
Maze
Unmoderated usability testing at scale
Hotjar
Behavioural insights — heatmaps, session recordings
Dovetail
Qualitative research synthesis
Product Strategy
Connecting design decisions to business goals
Product Discovery
Surface the right problems before designing solutions
Opportunity Mapping
Visualise the problem space first
JTBD Framework
Real user motivations, not surface-level needs
Lean UX
Hypothesis-driven design cycles for fast iteration
Product Analytics
Data-informed prioritisation
AI Product Design
Building AI products humans want to use
OpenAI / Claude
AI UX patterns, trust design, explainability frameworks
LangChain / MCP
Designing for agentic architectures and workflows
RAG Systems
UX for retrieval-augmented generation interfaces
AI Agent Workflows
Multi-step agent UX and error state design
Cursor
AI-accelerated design and prototyping
Data Experience
Turning data into clarity, not more noise
Power BI / Tableau
Enterprise dashboard redesign and data storytelling
Looker
Analytics UX — making self-serve actually self-serve
Mixpanel / Amplitude
Behavioural data design and funnel analysis
Metabase
Self-serve reporting for non-technical teams
Capabilities

Skills measured by
what they produce.

Product Growth
Conversion Optimisation
Activation Design
Retention Strategy
User Adoption
Onboarding Systems
Funnel Analysis
AI Experience
AI Workflow Design
Trust Architecture
Agent UX Patterns
Explainability Systems
Human-in-the-Loop
Prompt Architecture
Data Products
Dashboard Design
Analytics UX
Data Visualisation
Decision Systems
Information Architecture
Data Storytelling
Product Strategy
Product Discovery
Prioritisation
Roadmap Planning
Opportunity Analysis
UX Audit
Stakeholder Alignment
How we engage

Work with us the
way that fits best.

Three engagement models — from a focused sprint to an embedded design partnership.

01
UX Audit Sprint
2–3 Weeks

A focused diagnostic identifying friction, usability gaps, and highest-leverage improvements. Ends with a prioritised action plan your team can act on immediately.

Best for companies wanting fast, clear insights without a long commitment
Get Started →
02
Strategic Design Partner
Monthly Engagement

Ongoing UX and product strategy leadership embedded alongside your team. We iterate on features, experiments, and roadmap decisions week after week.

Best for startups and scaleups needing ongoing senior UX leadership
Let's Talk →
03
Fractional Head of UX
Embedded Partnership

Full product design leadership without a full-time hire. Own the design system, set the vision, manage the team, drive quality across every surface.

Best for growing companies without senior internal design leadership
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Anahit — UX Strategist & AI Product Designer
Available for new projects Limited slots · Q2 2026
About
UX Strategist AI Product Designer Data Experience Product Thinker

I help companies stop designing features and start designing outcomes.

After a decade working inside product teams — from early-stage startups to enterprise software — I noticed the same pattern: technical capability was never the bottleneck. Usability, clarity, and trust were.

I specialize in the hard problems: AI products that users actually want to engage with, dashboards that executives can make decisions from, and products that convert because people understand them — not because they're nudged.

I work as a strategic partner, not an execution layer. If you need someone who shapes product direction, reduces complexity, and accelerates your team's thinking — let's talk.

🎯
Business-First Thinking
Every design decision connects to a metric that matters to your business.
🤝
Strategic Partnership
I work with your team, not alongside it — building capability as we go.
🔬
Evidence Over Opinion
Decisions backed by research, data, and tested prototypes.
⚡
Speed Without Shortcuts
Fast enough for your roadmap. Rigorous enough to avoid expensive mistakes.
Send a message →
Let's Connect

Building something
ambitious?

Let's discuss how UX, AI, and product strategy can help your team move faster and create better products.

Reach out directly
anahit@wevifydoo.com
↗ Send an email
Discovery call
30 minutes
No commitment, no pitch deck — just a real conversation about your product and where the problems actually are.
What to expect
✓Honest assessment of your product's real challenges
✓Clear explanation of where to focus first
✓Fit assessment — I'll tell you if I'm the wrong person
✓No jargon, no upselling, no fluff
Submissions are sent to anahit@wevifydoo.com.